And no, there's no big birthday cake involved. Instead, the brand is launching its Pop-Tarts Party Pastry, and *you* can get your hands on one this month. Inspired by the iconic Frosted Strawberry ...

As the company's press release notes, these messages “span from unconventional themes to major milestones ... to end brat summer in style, the Pop-Tarts Party Pastry will bring those feel ...

Last year, the inaugural Pop-Tarts Bowl (formerly the Cheez-It Bowl, the Camping World Bowl, and so on) made waves -- but not for its on-field action. It was the postgame ceremonies that drew ...

If not for the mayo dump, we would never have reached a point where a Pop-Tart yearns for its own public consumption. The Pop-Tarts Bowl kicks off today at 3:30 p.m. ET, and will bring plenty of ...

You've made it to the end of freshers week - CONGRATS, now it's time to meet even more people with a classic traffic light party ... every purchase at the bar! Pop Tarts is a student only event ...

Following up the 2023 Pop-Tarts Bowl, which featured the first edible mascot in college football history, the 2024 edition is pulling out all the stops with creative breakfast pastry-themed ...