Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don ...

TV networks are bracing for possible new rules and laws with regard to healthcare/pharmaceutical TV advertising. But there might be more to come. Estimates from Emarketer say pharma TV advertising ...

哥本哈根 - 市值71.5亿美元的生物制药公司Ascendis Pharma A/S (NASDAQ: ASND )宣布启动股票回购计划，计划回购最多1825万美元的美国存托凭证 (ADSs)，并以约900万美元净结算约45万份限制性股票单位 (RSUs)。根据 InvestingPro 数据显示，该公司股票在过去一周下跌了7.65%。该策略旨在将约20万份ADS作为库存股保留。

Sky News host James Morrow has reacted to a new comedic pharmaceutical advertisement featuring a fake product called ‘grow a ...

Patients in the United States pay the highest prescription drug prices in the world — on average four times what people in ...

The ad was created by Omnicom subsidiary Merkley and Partners, while Publicis’ N2 serves as the pharma giant’s media agency of record. Unlike other brands that release their ads days or weeks ahead of ...

The debate over pharmaceutical advertising on television has resurfaced with renewed vigor, among populist conservatives and activists, such ...

Patients in the United States pay the highest prescription drug prices in the world — on average four times what people in other developed countries pay for the exact same brand-name medications.