Braun-Latour, Kathryn A., and Gerald Zaltman. "Memory Change: An Intimate Measure of Persuasion." Journal of Advertising Research 46, no. 1 (March 2006): 57–72.

A new EPFL study has demonstrated the persuasive power of large language models, finding that participants debating GPT-4 with access to their personal information were far more likely to change ...