Targeting someone’s “group membership” can be an effective way to persuade them to vote, Duff says. Unions have long done a ...

Discover persuasive devices. When you write to persuade, you are trying to change people’s minds, convince readers of a particular viewpoint or make an argument more compelling. I’ve written ...

An alternative healer accused of the manslaughter of a diabetic woman who stopped taking insulin at one of his workshops has told a court he would “never” persuade someone who needed their ...