Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...
Blue IV, Butler University's mascot takes a whiff at some MUG Root Beer as part of school's The Real Dogs Of All-Star Weekend ...
Alongside the expected brews and a variety of breakfast options, it will provide “mugshots” to its customers — that is, personalized mugs made ... in its play on its name.
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