To better understand the changing role of personalization, and how today’s marketing technology companies ... Sojern, for example, is able to see a traveler’s path-to-purchase across multiple ...

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

Personalization remains at the heart of ABM, but scaling it effectively is where many marketers stumble. In the past, personalized marketing was seen as too labor-intensive or resource-draining to ...

As someone who has led healthcare marketing initiatives across ... adjust content dynamically without storing personal information. For example, a visitor researching joint replacement surgery ...