What were the objectives for the creative work? Our commercial objective was to increase Pepsi Max's share of market. Our marketing objective was to increase penetration of Pepsi Max. Our ...

After years of heavy discounting and adapting big American TVCs, in 2012 Pepsi Max had lost relevance to the primary consumer (18 – 34s) 1 Those still buying cola were buying Coke (a brand with 4 ...

Why did you really buy SodaStream, Pepsi? Answer that (with soul) and you might become the choice of a new generation.

PepsiCo is relaunching Crystal Pepsi to capitalize on the growing interest in 90s nostalgia and has recreated the iconic Oregon Trail game to up the ante on a campaign the marketer hopes will go viral ...

A retired friend of mine believes that the old, unopened, 170-ml glass Pepsi bottle that I dug out of the garbage Tuesday evening (November 28) was a promotional giveaway in the early 1960s.