Don't expect that to end with The Pepsi-Jenner Disaster. "It's a huge cultural shift," said Max Lenderman, founder and CEO of the ad agency School, which specializes in social good-themed marketing.

Pepsi Max kicked off its 'Unbelievable' campaign by pranking commuters sitting inside a typical London bus stop. A stop on New Oxford Street was rigged with hidden digital technology that tricks ...

Beyoncé, Britney Spears and Pink during the making of the Pepsi music commercial "Gladiators" in Rome on Sept. 22, 2003. (John Gichigi/ Getty Images for Pepsi) ...

Visitors to the London Pepsi Max pop-up will also be able to enjoy festive cocktails inspired by the fizzy drink Listen up fizzy drink lovers, there’s a pop-up heading to London, just for you ...