The classic Coca-Cola brand has largely owned the lemon-lime soda market in a way that has squeezed out all competitors. You can't fault PepsiCo (PEP) for its lack of trying to compete.
PepsiCo has built its Lay’s brand in India ... rice), Rasam Rice (soupy rice), Dal Rice (lentil rice), Curd Rice, Lemon (flavoured) rice, or Palak Pappu Rice (Spinach lentil rice),” said ...