Every time Clif Dickens, a graphic designer in Nashville, would ask for Coca-Cola at a restaurant ... and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed ...

The next time you set out to savor the fizzy drink, take a moment to consider the brand's fantastic 125-year history ...

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

Pepsi is rolling out a new logo under a retro rebrand in an effort to steal younger customers from Coca-Cola. The refreshed ... marrying distinction from our history with contemporary elements ...

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Britney, 19, made her debut for the drinks giant in an advert during the Oscar ceremony on Sunday - sporting a navel ring featuring the Pepsi-Cola logo. Christina's contribution to rival Coca-Cola ...

The Coca Cola logo is one of the most recognisable in the world, with its iconic red and white design and flowing script - ...

9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity ... and then, when Pepsi-Cola bought the brand and production rights in 1964, the rest of ...

Sugar and cans previously were transported to West Bank bottlers from Jordan via the bridge, according to Hatim Omari, manager of a plant that bottles Pepsi, 7UP and Mirinda for sale in the ...