In fact we appear to be less and less certain about how people really make decisions and even less confident about how we can influence the process. In some ways, understanding consumer ...

Consumer decision making is a surprisingly complicated issue to research as much of it is completed sub-consciously, it is instinctive and based on a series of subtle heuristics and bias. Cultural ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough ...

Plus more resources to help ECPs diagnosis and treatment of dry eye disease.

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

social status, decision-making, and mental and physical ... It already has. Consumers are buying less, shifting more purchasing online, and spending less on travel and in-person events.