The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...

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Meanwhile, B2B CMOs are given goals to generate growth for the business through more ... building a competitive advantage in their cost basis with first-mover status. Today's omnichannel and ...

Omnichannel experience is a buzzword that can be heard across retail. But omnichannel marketing is far from being just a buzzword. It’s the most effective way to strengthen your relationship ...

We’re thrilled to welcome Derek Schoettle as Chairman and CEO and Ned Leutz as President," said Chris Gaffney, Managing Director at Great Hill Partners and DemandScience board member. "With their ...