It's official: We're living in the golden age of store-brand items. Once dubbed "off-brand" or "generic," retailers have ...

While we all have our favorite name brand food items — from Kellogg's Frosted ... a great alternative to more expensive name brands. "Off-brand sodas have gotten a bad rep for being flat and ...

Amazon, Walmart and Target’s private-label lines include food and pantry staples, home goods ... and Amazon Prime members get an additional 10% off the products. At the time the brand was announced, ...