Doctors are increasingly defying NHS rules to prescribe over-the-counter items like baby formula, shampoo, toothpaste and multivitamins for patients struggling to afford basic goods. Prescriptions ...

over-the-counter (OTC), potassium nitrate toothpaste (48%), followed by fluorides (38%), and glutaraldehyde/HEMA (3%). A total of 86% of respondents reported using a combination of products when ...

followed by desensitizing over-the-counter (OTC) potassium nitrate toothpaste (94%). Glutaraldehyde/HEMA products were reported as being used routinely by 42% participating in the survey.

The oral care segment is witnessing a battle over toothpaste like never before. In a bid to counter Baba Ramdev Patanjali’s herbal toothpaste-‘Dant Kanti’- Colgate-Palmolive is launching an ...