Imai, Ken-ichi, Ikujiro Nonaka, and Hirotaka Takeuchi. "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the ...

The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product Innovative new products are the fuel ...

A process development scientist might be responsible for developing a cell culture process for the manufacture of viruses or proteins that are used in the production of vaccines. Once a new product ...

The method forces you to dig deeper into the product you are building than simply using user stories to define a product.