Hodkinson didn't care for the Famous Players name, so he settled on a new one: Paramount. Needing a logo, Hodkinson sat down at his desk and drew a mountain on the blotter paper, adding a halo of ...

Hodkinson didn't care for the Famous Players name, so he settled on a new one: Paramount. Needing a logo, Hodkinson sat down at his desk and drew a mountain on the blotter paper, adding a halo of ...

In a flat reimagining of the classic design, the prospective new Paramount logo is a tepid reinvention, signalling a new and uncertain era for the studio. Revealing the new design during an ...