Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

However, there was no guarantee of how significant that growth would be. Extra needed to get people thinking and talking about gum again, specifically, Extra Gum. Data indicated that the pandemic had ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

“Quiet your mind mouth with Extra Gum,” one ad concludes. The investment represents a new commitment to gum, which in recent years has been chewed up by the pandemic and spat out by big player ...

the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...

READ ON THE FOX BUSINESS APP She said Mars is also tailoring a new gum product, like Respawn by ... it is also pitching Orbit, Extra and Freedent as supporting mental health, The Associated ...