There have been some rumblings in the Mtn Dew community that Mtn Dew Baja Blast is not, in fact, going to be a permanent ...

It's fruity, forbidden, and fizzy. With one sip of a Mountain Dew Baja Blast, you're inside the rip curl hanging 10. Or, maybe you're actually at the Taco Bell in Brooklyn at three in the morning.

s target audience is spending time. For example, to thank customers for suggesting to package Mtn Dew Baja Blast in bottles and cans, the brand crafted individual responses to Tweets from 500 fans.

Mountain Dew is the first brand to launch a VR campaign on Shazam, giving users the opportunity to experience exclusive VR content when they scan Pitch Black or Baja Blast bottles using Visual Shazam.