Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.

In May 1911 a Ford Model T car was driven to the summit of Ben Nevis. The feat drew a large crowd to Fort William - and there are hopes that a new statue will help bring more visitors to the town.