Advertising has been a cornerstone of business for as long as commerce has existed. It has converted, adapted and evolved ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and ...

As the competition for user attention intensifies, achieving organic growth is no longer just a “nice-to-have” — it’s a ...

South-East Asia remains the second-largest market by ad media buying volume (app with ad media buys) in the mobile gaming industry. As a dedicated platform designed to help mobile apps bridge the ...

Shares of mobile app advertising platform AppLovin (NASDAQ: APP) jumped 51.7% in the morning session after the company reported a classic "beat and raise" quarter as efforts to optimize its AI-powered ...

The Mobile Advertising ID or MAID — the unique ... “If we learn that someone, whether an app developer, ad tech company or anyone else, is violating our policies, we take appropriate action.