Everyone's favorite fish-shaped, baked cheddar crackers are all grown up. They really do grow up fast, don't they? Goldfish has just announced that it's embracing its more mature, sophisticated ...

The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea Bass” beginning Wednesday (October 23), in an effort to expand its ...

Goldfish crackers have officially been renamed "Chilean Sea Bass" crackers. Is this some kind of warped joke? A perverted Halloween snack scam? How very dare they! Do not fret—it’s just for a ...

Goldfish changed its name because adults have ... too, can eat the classic cracker. And guess what? It worked. The initial batch sold out after Chilean Sea Bass was released online on Wednesday.

Goldfish crackers, the perennial toddler tamer and lunchbox staple, are growing up. As of this week, the fish-shaped, baked cheddar crackers will temporarily be known as Chilean Sea Bass crackers ...

The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar ...

The cheesy crackers will be called Chilean Sea Bass temporarily, to try to court Millennials and Gen Z’ers. “We know the love for Goldfish spans all ages. Chilean Sea Bass is a playful nod to ...

The snack that smiles back is rebranding. Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to ...