People might eventually accept the new, much-mocked 'We Heart New York' logo, but Glaser’s original was one ... by the late graphic design legend Milton Glaser. Design legend Milton Glaser ...

In 1974, he established his own design firm, Milton Glaser, Inc. Three years later, he designed the "I ♥ NY" logo free of charge to help promote tourism in his home city, amid a crime wave and ...