McDonald’s Australia is channeling some 90s nostalgia with a character-heavy ad campaign that features Grimace and Hamburglar taking a road trip. Alongside Maccas Birdie and Office Big Mac, the ...
Ronald McDonald, their leader and main character in McDonaldland ... It wasn't until 1980 that Birdie the Early Bird was bussed into McDonaldland to promote McDonald's new breakfast products.
They are joined by signature McDonaldland characters such as Ronald McDonald, Birdie, Hamburglar, and Grimace, celebrating McDonald's growth alongside Hongkongers over the past 50 years.