To celebrate Barbie's 50th anniversary in 2009, 50 high-profile designers put on a runway show of Barbie fashions for New York Fashion Week. Earlier this year, Mattel partnered with the National ...
Handler was looking to diversify Mattel's offerings of Chatty Cathy and Barbie dolls, so he leaned on his design team to create a new toy car line that improved on what was available on the market.