Abraham Maslow was an American psychologist who ... So, here is the Customer Hierarchy Of Needs: · Products that Work – We’re starting at the bottom of the pyramid and working our way up.

Ever heard of Maslow’s Hierarchy of Needs? If you’ve taken a Psychology 101 class or brushed up on basic psychological theory (which if you’re a marketer, should frankly be a no-brainer), you’ve ...

Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical -- air, water, food, sex. Then came safety needs -- security, stability -- followed by ...