Making PR A Sales Generator For Your Business
When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing.
3 pitfalls of sales-marketing misalignment—and how CMOs can bridge the divide
As a member of the C-suite—with a cross-disciplinary perspective, unique access to both marketing analytics and sales metrics ...
American Express agrees to pay more than $138M to resolve investigation into sales and marketing
American Express has agreed to pay more than $138 million to resolve a wire fraud investigation related to its sales and ...
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10 Best Shopify Marketing Agencies For Driving Sales
In the fast-paced world of eCommerce, partnering with a specialized Shopify marketing agency can be the game-changer your ...
Influencers Sue Capital One On Claims Company Stole Affiliate Marketing Sales
Two influencers filed a lawsuit against Capital One, alleging its shopping browser extension misappropriated affiliate ...
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Sinclair revamps content brand, ad sales and marketing
Two new initiatives will carry the "AMP" branding, with one focused on ad sales and marketing, and the other on content development and distribution. This article, Sinclair revamps content brand, ad ...
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Sinclair Launches AMP Sales & Marketing Solutions and AMP Media
It calls the initiatives “a strategic evolution” of its sales and content divisions.” The post appeared first on TV News ...
Banzai to buy Act-On Software for $53.2M in latest acquisition for Seattle marketing tech company
Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...