There’s a new trend in town: the “when Gen-Z writes the marketing script” memes. Normally posted on an organization’s TikTok account, they feature an older member of staff reading a ...

Meme marketing isn't just about eliciting a chuckle; it's a sophisticated tool wielded by brands to forge genuine connections with fans. These fans, in turn, become the torchbearers of brand ...

Meme marketing is projected to become a ₹3,000 crore ($360 million) industry by 2025, according to equity advisory firm Equentis. Brands, particularly emerging ones, are leaning on meme-driven ...

Instead of one film receiving all of the discourse, both have been gifted what is essentially a free marketing boost. Aside from being, quite simply, very fun, the Barbenheimer meme is a reminder ...

love of viral images. The quick-service restaurant brand ramped up excitement for the national event, which took place on September 15, with a mobile marketing blitz that included a still-running ...