such as under-capitalization or lack of an adequate market. As you research and prepare your business plan, you'll find weak spots in your business idea that you'll be able to repair. You'll also ...

Creating a business plan is a critical first step for ... projections are attainable based on your research and understanding of the market. Overly ambitious projections can undermine your ...

Market research provides relevant data to help solve marketing challenges that a business will most likely ... since you're working on a marketing plan for a new product and need information ...

Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.

Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Teaching Plan 414-081, June 2014.