The beauty industry is bringing men’s grooming weapons to light and we couldn’t be happier. Makeup for men is in trend now and there’s no reason for you to not try it. If you’re looking ...

Opinions expressed by Forbes Contributors are their own. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different brand ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

The eye area will look healthy and natural whilst still giving it a little depth and drama. W*: What is the biggest mistake you often see men making when using makeup to achieve a ‘natural look’? TW: ...

“Times have changed,” said Yuki Ishikawa, 36, a male hair and makeup artist. Men looking at cosmetics for sale is a sight more commonly seen over the past few years, according to staff at ...

A growing number of young men are wearing make-up and big brands are embracing the trend. Could the stigma around male cosmetics finally be disappearing? Gianni Casagrande began wearing make-up ...

Just like most Indian men, Aditya Roy Kapur's perception of 'male beauty' is rather rudimentary. He doesn't know much about make-up, and is absolutely honest about it. He has been applying basic ...

Jungsaemmool, the K-beauty brand helmed by celebrity make-up artist Jung Saem-mool, has debuted its men’s make-up collection in Singapore after a successful roll-out in South Korea in October 2024.