and it is of utmost importance to cosmetics companies whose unstated goal is to ensure consumers: “If you buy our products, you can look like or be like us.” At MAC stand-alone bricks-and ...

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

Estee Lauder, which counts actress Ana de Armas (pictured) among its ambassadors, brought in sales of £2.6bn in the three ...

Unlearning some of these beliefs that suggest certain makeup combos are not fit for deeper complexions has been quite the journey. Enter: Ryan Destiny’s MAC lip kit, my personal Hail Mary from ...