Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

Jaguar, the luxury car brand, announced it's rebranding and wants to reflect the spirit of the founder Sir William Lyons.

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ...