On the eve of their first "virtual" party conference, Labour have unveiled their new slogan: "A New Leadership". It replaces "Under New Management", a phrase Sir Keir Starmer has been using since ...

The cleverness in the Labour Party’s branding is that it was hardly clever at all. The party stuck largely to a one-word slogan that could be easily adapted. They used it across signage and ...

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“It is important that we develop our propaganda and agitation around the labor party slogan in such a way that we link the existing struggles and the related level of the more conscious ...