Sanrio's new Loungefly range includes backpacks, wallets, and more starring Hello Kitty, Kuromi, Cinnamoroll, and more.

CASIO and Hello Kitty's Sanrio collaborate on a new special anniversary Kuromi watch that can switch between a watch and an ...

A new line of Sanrio PC controllers featuring Kuromi, My Melody, and Cinnamoroll are now available for purchase in Japan.

Kuromi, who debuted in 2005 as a character in the Japanese anime series Onegai My Melody, is popular for being one of the darker and more edgy personalities to emerge from Sanrio, a Japanese pop ...

Hypebeans, a communal destination serving quality coffee, announces its inaugural collaboration with Sanrio’s beloved character, Kuromi. In celebration of Kuromi’s 20th anniversary next year ...

The deal comes after Sanrio's imp-like rabbit Kuromi featured in a Chinese social media video that went viral. Shares in Sanrio closed almost 14% higher in Tokyo trade on Thursday. The company ...