The brand aimed to connect with the state's audience and stand out in the crowded snack market through influencer-led storytelling and strategic media outreach.

like the “South Tangy Twist,” “Punjabi Chatka,” and “Navratan Mix,” with a conscious focus on expanding Kurkure’s palette from typically north Indian flavors. In 2017 as Pepsi Co has ...

Recently, the Instagram account @the_eatman shared a reel featuring Kurmure Bhel with a twist — puffed rice was swapped out for Kurkure, creating a unique Kurkure Bhel. The reel has garnered millions ...

They have recently launched Kurkure Masala Munch with gingelly ... They will be taking up more such products deep into the various flavours across India. “Wherever we see an opportunity for ...