The study also looked into what parents want their kids to learn or discover while playing with their toys and dolls. The most important was that kids learn “how to socialize” (50%).

Rather than (or in addition to) getting your kids an Xbox, VR headset or another high-priced electronic, gifting a fun, but educational toy can help expand your child’s mind while still ...

We've rounded up some of SA's top toys for 2024 to help frantic parents select the perfect 'hero' gift to put under the tree.

Rachel doll for toddlers or an especially challenging LEGO Technic set for older kids. The 18 toys ... plush bag charms are the toy-slash-accessory they most want to receive over the holidays.

Parents who want to encourage and inspire their kids to build their STEM (science, technology, engineering, and mathematics) and STEAM (STEM plus art) muscles can find plenty of toys and kits ...