Heskett, James L., Javier Reynoso, and Karla Cabrera. "KidZania: Shaping a Strategic Service Vision for the Future." Harvard Business School Case 916-402, August 2015.
Founder and executive chairman Sim Choo Kheng’s hopes are for the company to be an operator that is ‘not necessarily the biggest, but the most successful in terms of efficiency and profitability’ WHEN ...