If you’ve ever seen someone decked out in layers of bright colors, more hair clips than you can count, and a ridiculous (but amazing) amount of accessories, you’ve probably just witnessed Decora ...

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

Did you know that Japan has over 3,000 different mascots representing everything from cities to events? During the pandemic they may not be out as much, but usually you would see them around ...

The fashion world is about to embrace a wave of charm and creativity with the introduction of a new clothing brand, Kawaii. Inspired by the Japanese concept of “cuteness” by the creators of Hello ...

At the Japanese sports fashion brand's Regent Street store in London, the designer has curated an immersive exhibition that replicates a teenage girl's bedroom. Slots to see the free exhibition in ...

Editor’s note: This series showcases what we are calling “kawaii” (cute) items made locally in the iconic Japanese city. Kyomiori Ltd. handles cosmetic products under the concept of ...

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.