Tropicana redesigned its iconic orange juice bottles

Tropicana redesigned its iconic orange juice bottles — and customers aren’t happy
A major change to a brand’s packaging has customers asking if the juice is worth the squeeze.Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles,
"SHRINKFLATION": Fans disappointed as Tropicana redesigns the Orange juice bottles
Tropicana's new bottle design has drawn negative attention since its release. The juice brand changed its signature carafe design which has been synonymous with the brand since 2011.
Tropicana fans are ditching the brand after a orange juice bottle redesign
Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe.
Tropicana’s bottle redesign has customers questioning if the juice is really worth the squeeze
Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck and crown-like cap with a more traditional-looking plastic bottle, reducing the size from 52 ounces to 46 ounces.
Tropicana orange juice fans revolt against smaller bottles as shrinkflation spreads
The other thing customers aren’t buying is Tropicana Orange Juice. Bottles have been sitting on supermarket shelves since the rebrand rolled out over the summer, with sales dropping a whopping 10.9% in August, and plummeting 19% by October, according to market research firm Circana as reported by CNN.
Tropicana responds to backlash over juice bottle redesign as sales reportedly decline
Tropicana rolled out its newer, more generic-looking orange juice bottles over the summer, downsizing from its previous 52 ounces to 46 ounces.
Tropicana fans are ditching the brand after a bottle redesign
Tropicana customers are in revolt over an orange juice bottle redesign. Again.
"Shrinkflation": Tropicana customers incensed over unpopular bottle redesign
Many displeased customers have accused the company of “ shrinkflation ” while expressing nostalgia for the original carafe-style design. The backlash mirrors a similar controversy in 2009 when a logo redesign angered Tropicana fans,
Tropicana responds to backlash after new bottle design called ‘generic, no longer meaningful’
Tropicana is squeezing out a response to the backlash following the redesign of the bottle. The carafe shape and crown cap of the orange juice bottle that has become synonymous with the brand was introduced in 2011 — but earlier this year that shape disappeared.
Tropicana Responds to Backlash Over Bottle Redesign: 'These Types of Changes Can Take Time'
The juice brand recently traded its longtime carafe style and crown cap to a more standard bottle shape Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap,
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