This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars.

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...

The latest campaign video from Jaguar has received a fair bit of criticism from netizens, including Elon Musk.