Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

In the late 1990s, Jaguar decided to build a special concept car that made use of its extensive DNA. Your changes have been saved Email is sent Email has already been sent Jaguar is a premium car ...

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) in a plan to expand its bespoke ...

In the late 1990s, Jaguar decided to build a special concept car that made use of its extensive DNA. Jaguar is a premium car manufacturer from the UK, currently owned by the broader Jaguar Land ...

And here’s what all the fuss is really all about: The Jaguar Type 00. The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a bold ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...