Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

If you’re interested in working with Integrated Design, please complete the online project proposal form. Your request will be reviewed by someone on our staff within 24 hours. If your project fits ...

This title is available on our Higher Education website. Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these ...

As you develop new plans and programs for 2025 (or refine your current strategy), the following seven tips will help you take ...

highlighted the critical importance that marketing professionals now place on delivering integrated solutions, and their increasing frustration with their agency partners, who they perceive as failing ...