Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

This title is available on our Higher Education website. Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these ...

To register your interest please contact [email protected] providing details of the course you are teaching. Principles of Integrated Marketing Communications explains the principles and ...

This may sound simplistic, but your marketing should not be siloed. You need a holistic, integrated, cohesive marketing ...

Merry Baskin advises on how to plan and implement effective integrated marketing campaigns. Our industry's raison d'etre is communication, yet laxity about the definitions of the professional ...

New advertising,' 'orchestration,' 'whole egg,' 'seamless communication,' 'integrated marketing communications' - a number of terms are being used in the industry to talk about a new concept in ...

From storytelling to neuromarketing, artificial intelligence (AI), customer journey mapping and beyond, we'll dissect the most important marketing trends and how to strategically apply them to your ...

Before joining Abbott, Venkat spent nearly 14 years at Hindustan Unilever Limited (HUL), where she made contributions as ...

Organizations are still learning how to think about games as media for marketing. Games aren’t typically covered in marketing ...

Integrated Marketing at Abbott. She took to LinkedIn to announce her new role. Prior to this, Ramya Venkat was with Unilever ...