Facial recognition is one of the most polarizing technologies on the market, but Meta is hoping people will be more willing to accept it if it means they can keep their Facebook and Instagram accounts under their control.

The Facebook parent company will start using the tech to crack down on scams that use pictures of celebrities to look more legitimate as well as to better assist users who get locked out of their accounts.

Meta is bringing facial recognition tech back to its apps more than three years after it shut down Facebook’s “face recognition” system amid a broader backlash against the technology. Now, the social network will begin to deploy facial recognition tools on Facebook and Instagram to fight scams and help users who have lost access to their accounts,