Here are the trends that have stood out to me over the past several years and where I think the industry is headed.

Tech firms that speed up and automate brands’ partnerships with social-media influencers are becoming hot commodities as ...

Interested in the potential of influencer marketing in South Africa? Look no further! This article offers valuable insights ...

As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

In 2025, the emphasis for brands will be on distinguishing between popularity and genuine influence, as not every social ...

The influencer marketing industry has exploded in recent years, with 3 million new creators joining the fray in last four years ...

Hyderabad-based Starbuzz.ai is an AI-powered influencer marketing platform. It has served over one lakh influencers and 300 ...

According to data from Qoruz, there are currently 1,205 active pet influencer accounts in India with more than 1,000 ...

As marketers hunt for genuine thought leaders, the platform’s professional credibility and targeted reach are proving a winning combination.

Discover how LinkedIn is emerging as the new powerhouse platform for influencer marketing in this detailed industry analysis.

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

The world of crypto marketing is evolving at breakneck speed. Early adopters and innovative Web3 brands have learned to ...