Soccer star Cristiano Ronaldo made a splash in the news when he recently took a plunge in freezing -20°C temperature in Lapland Finland. Due to its therapeutic benefits, natural cold plunges are ...

While cold therapy may be ever-growing in popularity right now — global sales of cold plunge pools are expected to exceed $550 million US by 2031 — the practice has been around for ages.

To cold plunge or not to cold plunge? That is the question. The idea of dipping into a bath of glacial temperature water does not appeal to most. However, cold baths have become all the rage and ...

Snowy and icy conditions have prompted travel disruption and school closures, with temperatures far below freezing over the ...