Alex Fitzpatrick/Axios When you're holiday shopping, be aware of your emotions. The lonelier we feel, the more likely we'll impulse buy, according to research from Alice Wang, a marketing professor at ...
What is an impulse purchase? The four types of impulse purchases Why do people impulse buy? How to stop impulsive buying Bottom line An impulse purchase is defined as an unplanned and spontaneous ...
23% women). However, this group is a little more impulsive than the other, with 13% of men identifying as impulse buyers against 10% of women. Men are also more likely to say they’re socially ...
Retailers should be mindful of how to harness social-first shoppers' excitement without encouraging wasteful spending or ...
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