While it's often associated with smaller purchases like snacks, impulse buying can also be seen in big-ticket items like a last-minute getaway or a car you simply intended to test drive.
Alex Fitzpatrick/Axios When you're holiday shopping, be aware of your emotions. The lonelier we feel, the more likely we'll impulse buy, according to research from Alice Wang, a marketing professor at ...
Retailers should be mindful of how to harness social-first shoppers' excitement without encouraging wasteful spending or ...
Almost half of consumers surveyed said they would make an impulse buy in the upcoming Black Friday sales. Younger people are more likely to buy on impulse, according to research conducted by .ie, the ...
As Black Friday approaches, consumers in South Africa are being cautioned against the perils of impulse buying, which can quickly lead to overspending and significant debt. The National Financial ...
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This could be a reliance on credit cards or “buy now, pay later” loans, according to Lindsey Crossmier, financial expert at ...