Walmart Refreshes Image With New Brand Identity
Walmart announces on Monday an updated brand identity which includes subtle changes to its wordmark and spark logo, as well as its color palette.
Walmart refreshes branding
Walmart is excited to announce a comprehensive brand refresh that reflects its evolution as a people-led, tech-powered omnichannel retailer.
Walmart introduces updated brand identity across all channels, touchpoints
Walmart (WMT) announced a comprehensive brand refresh that “reflects its evolution as a people-led, tech-powered omnichannel retailer.” Some
How Walmart’s latest brand refresh reinforces bigger digital ambitions
Jones Knowles Ritchie assisted with a refresh that introduces more vibrant colors and promotes the brand’s spark logo as a stronger standalone asset.
Walmart Reveals New Logo and Brand Refresh for 2025
Walmart updates its logo for the first time in nearly 20 years, reflecting its legacy and evolving digital presence, with a fresh, modern design.
Walmart unveils 'modern' new logo. The internet can’t see the difference.
Walmart said it will begin applying the refreshed branding across various channels and customer touchpoints, including its website, app, and stores, in January 2025. The retailer
Walmart unveils new logo in first ‘brand refresh’ in nearly 2 decades
Walmart unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.
Walmart is getting its first logo ‘refresh’ in 17 years—and its marketing chief explains why
The company hopes to make the Walmart spark as recognizable as Apple's logo and Starbucks' mermaid.
Walmart logo redesign: See the retailer's updated brand look
Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in new updates to keep the brand fresh." “Walmart aims to be an inspirational,
Walmart unveils largely unchanged logo for retailer's "next chapter"
American retailer Walmart has updated its brand identity and logo to reflect the store's current state as a "people-led, tech-powered omnichannel retailer". The refreshed Walmart wordmark, "spark" motif logo and yellow and blue palette were designed to be bolder and brighter than the 2008 iteration while remaining largely similar.
Walmart unveils new logo for the first time in almost 20 years — shoppers are stunned by brand ‘refresh’
Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its evolution,” but many beg to differ.
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