Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

The Brandeis brand platform includes two main components: a brand narrative that describes our core features and personality, and a visual identity system that includes graphic elements like our ...

“As an open platform, it’s important that both our technology and brand are an invitation for people to create, connect and do more with Google on Android devices.” With the new identity also comes ...

As the road to the final nears and the excitement builds to the knockout phase, the brand identity for the 2025 final has today been unveiled. An even more exciting and unpredictable season of ...