The need for economic reforms in India, essentially the economic liberalisation ... the public was beautifully done by Amul through its ads. When it comes to creativity and marketing, Amul wins ...

There will be an ad-free option as well ... such as Reliance's JioCinema offering titles in India for as little as a penny a day. Amazon has continued to invest heavily on its platform in India ...

By introducing ads, Amazon intends to increase its investment in content specifically designed for the Indian audience.